Maria Andriyenko
Open to conversations London, UK EMEA

Strategic partnerships and revenue growth across AdTech, SaaS, and AI platforms.

10+ years scaling commercial teams, platform partnerships, and partner ecosystems across EMEA. Currently leading partnerships for TikTok's Pangle ad network; co-running SLSBMB, a sales consultancy, on the side. Fluent in four languages. Focused on GTM strategy, monetization, and durable revenue growth.

Target roles: Open to Strategic Partnerships, Business Development, GTM, Monetization, and Platform Growth roles across London / EMEA.

Download CV
Now
TikTok · Pangle, EMEA
Also
Co-founder · SLSBMB
Base
London, UK
Langs
EN · PL · RU · UA
01

In numbers

120%
5-yr CAGR
TikTok · Pangle, EMEA
3–5×
Pipeline growth
SLSBMB · early-stage clients
$2→8M
Quarterly revenue
Snap Inc. · gaming & apps
30+
Startups advised
Seed → Series C, incl. Fundmates
02

Experience

Oct '20 — NowCurrent

Business Development Director, EMEA

TikTok · Pangle ad networkLondon
  • Leading commercial expansion for Pangle, driving 120% CAGR across five years.
  • Built and scaled strategic partnerships with mobile developers and publishers across EMEA.
  • Partner with product and data-science on yield models and SDK adoption.
  • Represent Pangle at Gamesforum, Gamescom and Google App Summit — shaping its GTM narrative.
Stages — Gamescom· Gamesforum· Google App Summit· MWC Barcelona· Pocket Gamer Connects
Jul '17 — NowPart-time

Co-Founder & Growth

SLSBMB · global sales consultancyLondon
  • Help AI, SaaS and AdTech startups scale internationally across GTM, partnerships and pipeline quality.
  • GTM playbooks generating 3–5× pipeline for early-stage clients.
  • Advisory work includes Fundmates and 30+ startups and scaleups, including VC-backed founders.
  • Automation, CRM intelligence and analytics that make conversion predictable.
Feb '19 — Oct '20

Account Executive

Snap Inc.London
  • High-growth gaming & mobile-app book — quarterly revenue $2M → $8M (300%).
  • Closed 50+ strategic deals across CEE & CIS, expanding Snap's advertiser ecosystem.
  • Partnered with creative and data teams on performance-based, insight-driven solutions.
2014 — 2018

TravelTech Partnerships & Ad Platform Growth

Aviasales · Momondo · FinalpriceEMEA & APAC
  • At Aviasales, built partner integrations across airlines, OTAs, metasearch and affiliate channels.
  • Scaled ad-platform and performance-marketing revenue across TravelTech surfaces in EMEA & APAC.
  • Secured 100+ strategic contracts and built multi-million-dollar revenue pipelines.
  • Translated commercial needs into product, API and analytics requirements with cross-functional teams.
03

How I work

I.
“Pipeline that holds up under a CFO's review.”
No vanity numbers. Forecasts I'll defend in the boardroom.
II.
“Partnerships that survive re-orgs.”
Terms that hold. Relationships stewarded by people, not platforms.
III.
“GTM motions that actually get answered.”
Right market, right message, real homework — every time.
04

Toolkit & AI workflow

GTM & SalesMethods
ICP design Outbound Forecasting Enterprise deals Negotiation
AI & AutomationEveryday
Claude Code OpenAI Codex Python Zapier / Make LLM workflows
StackFluent
Salesforce HubSpot Looker Notion Apollo / Clay
MarketsEMEA + APAC
UK & Ireland DACH Nordics Southern EU CEE / CIS MENA
AI-assisted commercial workflow for partner research, account planning, CRM hygiene and pipeline analytics.
Supporting layer
› claude generate-partner-brief --company "Acme AI"
› codex clean Salesforce export, dedupe accounts
05

Languages & education

English
Fluent
Polski
Fluent
Русский
Fluent
Українська
Fluent
Education2013
BA, International Relations — Lazarski University, Warsaw.
06

Get in touch

Partnership conversations welcome · reply within 48h

Let's talk — mar.andriyenko@gmail.com

If you're building something ambitious in AI, SaaS or AdTech and need a commercial operator who can actually ship pipeline — write.
Email Maria
LinkedIn/in/mariaandriyenko↗ Phone+44 7380 958 228↗ Practiceslsbmb.com↗ Emailmar.andriyenko@gmail.com↗